"Is it cheating? Let he who is without sin cast the first +1. We’ve all tweeted to someone above our station or hearted the Instagram pic of someone with 10,000 followers, hoping in a secret place in our cyborg soul that the object of our affection will reward us with a wink or a link."
Mary H. K. Choi, “The Art of Sidling” - Wired
Yup, this is just a “Thing People Do” now.